Posts Tagged ‘public cloud’

The Economics of Public Cloud Storage: The laws of mathematics still apply

Wednesday, August 18th, 2010

By Greg Roody


Once you cut through all the hype surrounding the benefits of Cloud Storage, specifically the economics of Public Cloud Storage, it becomes clear that there are use cases that do shine.

At the heart of the analysis are tried and true factors effecting storage costs like OPEX and CAPEX, deduplication, thin provisioning, compression, utilization, TCO, ROI, Business Opportunity costs (downtime, business recovery, business restart), etc.

Data Storage may be cheap and getting cheaper, but storing less data is always cheaper than storing more, and cutting costs – both operational and capital – is still critical.

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Storage Cloud-o-Nomics

Thursday, November 5th, 2009

You may have read a recent blog entry by a leading industry analyst addressing cloud storage ROI: 20TB of public cloud storage as a service at Amazon’s S3 rate of $0.15/GB per month totals $3,000 per month, or a whopping $36,000 per year. Some do-it-yourselfers responded they can build 4 storage arrays for this one-year price. But can acquiring a glut of storage capacity give your business offsite data protection? Can it instill confidence that your business will be able to survive a complete loss of your primary site data?

We recently used Clarity AP to conduct a total cost of ownership (TCO) analysis of cloud storage as an offsite replicated tier of storage accessible via our cloud gateway, CloudArray. For the analysis, we assume a company with a single site for data storage and linear capacity growth over 3 years. We calculated the 3 year TCO of an in-house implemented offsite tier of replicated storage versus replicated storage to the cloud. We plotted the capacity crossover point up to which cloud storage holds a cost advantage.

While we invite everyone to look at the full report, here’s a brief summary:

Cloud storage may make sense for capacities up to 60TB for replicated data. At these capacities, cloud storage benefits from a pay as you go model that does not suffer the underutilization experienced in storage arrays. As a remote site data protection solution, cloud storage substantially reduces the need for offsite infrastructure and management.

The chart below illustrates the crossover point:

3-yr TCO for offsite replicated storage

3-yr TCO for offsite replicated storage

For the initial TB of capacity, costs for an in-house solution over a 3 year period are $233,492, compared to $79,794 for cloud storage. For 20 TB, there is a $100,000 savings when data is replicated to a cloud provider.

The report lists results, configurations and cost assumptions. The analysis purposely neglects to factor local site floor/power/cooling since some may argue these are sunk costs. It also does not address application/compute failover which is a separate analysis.

Conclusion

Based on the results of this analysis, cloud storage can be very compelling for companies replicating up to 60 TB to a public cloud. For a mid-sized company or departments within a larger organization, this represents a substantial capacity range across which cloud storage presents a strong ROI. Watch for this range to expand even higher over the course of the next 3 years with more favorable cloud pricing and tiers of service.

Can your business benefit from cloud storage? Let us know.